![Nathan Baugh 🗺️ on Twitter: Nathan Baugh 🗺️ on Twitter:](https://pbs.twimg.com/media/FYWhQkJWIAMPutt.jpg)
Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
![Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info](https://bestmediainfo.com/uploads/2022/06/1655898940.Nike-&-Wendy.jpg)
Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
![Zain Kahn on Twitter: Zain Kahn on Twitter:](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
![What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK) What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)](https://activeinternetmarketing.co.uk/wp-content/uploads/2016/09/NIKE_GREATNESS_img03_1000.jpg)