![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes before making his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes before making his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in](https://c8.alamy.com/comp/2D42X26/cleveland-cavaliers-lebron-james-warms-up-in-his-new-basketball-shoes-before-making-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-was-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-the-shoes-will-retail-for-160-per-pair-and-will-be-available-in-stores-dec-20-reutersmike-blake-pp03110002-mb-2D42X26.jpg)
Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes before making his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in
![LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored' LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'](https://www.sportscasting.com/wp-content/uploads/2021/11/LeBron-James-Nike.jpg?w=1024&h=682)
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
![LeBron James, 18-year-old high school basketball star, talks with the media after learning the Cleveland Cavaliers won the NBA lottery and have the first pick in the draft, at a hotel in LeBron James, 18-year-old high school basketball star, talks with the media after learning the Cleveland Cavaliers won the NBA lottery and have the first pick in the draft, at a hotel in](https://l450v.alamy.com/450v/2d3j96m/cleveland-cavaliers-lebron-james-23-reacts-after-being-called-for-an-offensive-foul-during-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-scored-25-points-in-a-106-92-cleveland-loss-and-debuted-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-reutersmike-blake-mb-2d3j96m.jpg)
LeBron James, 18-year-old high school basketball star, talks with the media after learning the Cleveland Cavaliers won the NBA lottery and have the first pick in the draft, at a hotel in
![LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News](https://img.republicworld.com/republic-prod/stories/promolarge/xhdpi/uxsrq6fgdge6nsim_1586864678.jpeg)
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News
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Why People Are Willing to Pay $8,000 for LeBron James' Rookie Sneakers | Lebron james rookie, Lebron james, Lebron james lakers
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Thomas Duffy on Twitter: Thomas Duffy on Twitter:](https://pbs.twimg.com/media/DmSnTzqUcAAhoV6.jpg)
Thomas Duffy on Twitter: "In 2003, Nike signed LeBron to a 7-year, $90M deal out of high school. In 2005, LBJ told Phil Knight he was studying the company's history and gave
![UNREAL Vintage AF1 from 2003! | Nike Air Force 1 Low “Lebron James” PE Review (2003 Release) - YouTube UNREAL Vintage AF1 from 2003! | Nike Air Force 1 Low “Lebron James” PE Review (2003 Release) - YouTube](https://i.ytimg.com/vi/DoNsXUcRuxE/maxresdefault.jpg)
UNREAL Vintage AF1 from 2003! | Nike Air Force 1 Low “Lebron James” PE Review (2003 Release) - YouTube
![May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics](https://i0.wp.com/media.tumblr.com/df52126a1bd80c894aed506b37160976/tumblr_inline_mn7ypkwCbr1qz4rgp.jpg)
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics
![Revisited: Revisited:](https://staticg.sportskeeda.com/editor/2022/05/a71e5-16532280965112-1920.jpg?name=small)