![theo james is the boss - We catch up with the face of HUGO BOSS's new fragrance to talk acting, celebrity, and the embodiment of masculinity. theo james is the boss - We catch up with the face of HUGO BOSS's new fragrance to talk acting, celebrity, and the embodiment of masculinity.](https://i-d-images.vice.com/images/articles/meta/2015/09/18/untitled-article-1442587475.jpg?crop=1xw:0.7941176470588235xh;center,center)
theo james is the boss - We catch up with the face of HUGO BOSS's new fragrance to talk acting, celebrity, and the embodiment of masculinity.
![tris prior on Twitter: tris prior on Twitter:](https://pbs.twimg.com/media/CX_G8xsUQAAWoiy.jpg)
tris prior on Twitter: "NEW|Theo James for Hugo Boss in Marie Claire Mexico https://t.co/AaqV0I6YTg" / Twitter
![Theo James Talks to 'Glamour Lipstick' on His Hugo Boss Fragrance – The Divergent Series: Allegiant New York Theo James Talks to 'Glamour Lipstick' on His Hugo Boss Fragrance – The Divergent Series: Allegiant New York](https://allegiantny.files.wordpress.com/2015/09/img_4482.jpg)